Course Summary

The IIE Bachelor of Service Management is carefully curated to develop you into an effective service manager within various industries. Key to this programme is instilling in you a thorough understanding of service as a universal language of business. To cultivate this service-centric approach to business, you will be supported in developing advanced commercial communications skills through a thorough engagement with theory, focusing specifically on service management, customer engagement and overall business management. You will also complete this course with key managerial skills that will set you apart in industry, particularly leadership and revenue management and research-based decision-making.


The IIE’s Bachelor of Service Management offers three specialised pathways:

  1. Service Management: Banking
  2. Service Management: Retail
  3. Service Management: Telecommunication and Information Technology


Course Overview

Certification: IIE Bachelor of Service Management

 (NQF Level 7, SAQA ID 122108)

 Credits: 360


Intakes: February and July 

Language: English


Full Time:

  • Duration: 3 years
  • Campuses: Gauteng and Western Cape


Online Learning:

  • Duration: 4-7 Years
  • IIE Sandton is a registered distance site.





Course Outcome

The IIE Bachelor of Service Management is designed to graduate students with the ability to strategically, professionally and ethically contribute in a meaningful way to the South African hospitality industry through professional service delivery of specialised hospitality products and services. 


The programme design facilitates the development of a well-rounded hospitality and service graduate supported with a solid foundation in hospitality operations, hospitality and business management that allows for comprehensive in-depth theoretical knowledge and understanding to be applied within the context of the hospitality industry.


The inclusion of management related modules up supports the teaching of student competencies required for contemporary, small business and strategic management.


Course Content

The IIE Bachelor of Service Management consists of these modules:

  • First Year

    • Applied Communication Techniques
    • Business Management
    • Introduction to Service Management
    • Introduction to Technology in Service Management
    • Service Management Customer Relations/ Centricity
    • Applied Business Management
    • Introduction to Project Management
    • Work Integrated Learning 1

  • Second Year

    • Introduction to Statistics and Data Analytics
    • Service Management Service Excellence
    • Digital Customer Service Management
    • Service Management Compliance
    • Quality Assurance and International Standards in Service Management
    • Business Decision and Revenue Modelling for Service Management
    • Risk Management
    • Work Integrated Learning 2

  • Third Year

    • Service Management: Leadership
    • Introduction to Research
    • Developing a Service Culture
    • Service Management: Banking (Elective)
    • Service Management:
    • Telecommunications and Information
    • Technology (Elective)
    • Service Management: Telecommunications and Information Technology (Elective)
    • Creativity and Innovation
    • Strategic Service Management
    • Research Practice
    • Work Integrated Learning 3

Lead in these Careers

The IIE Bachelor in Service Management Degree opens up a world of opportunities developing confidence, professionalism and business expertise. It affords students the opportunity to follow their interests and passion globally, with the skills and mindset, to create exceptional experiences and be able to run and operate a business at any level.

  •  

Service Centric Roles:

  • Customer Success Manager
  • Client-relations Manager
  • Business Analyst
  • Customer Support Manager
  • Customer Experience Manager




Admission Requirements

Minimum Admission Requirements English Notes
NSC: Degree pass with 30%
NC(V): Degree pass with 50%
SC: Endorsement pass with 33.3%
S(a): Degree pass A minimum of 30% in LoLT in NSC/ SC(a) OR with a min. of 33.3% in SC

International Students:


  • An USAf Exemption Certificate is required and meeting the English requirements. 
  • A cognate Higher Certificate or cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma or Degree may satisfy the minimum admission requirements to degree studies.If discipline not cognate at least 20% of credits must be academic literacy or numeracy related


Mature Age Exemption:


  • Candidates having attained the age of 23 before or during the first year of registration with a Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR Candidates must have attained the age of 45 before or during the first year of registration. 
  • An USAf Exemption Certificate is required.


Recognition of Prior Learning (RPL):


Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).


USAf approved cognate foundation programme:


Candidates who have completed an USAf approved cognate foundation programme from a registered and accredited provider may be admitted. 

An USAf Exemption Certificate is required  -  the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.


Transfer students:


Candidates who have successfully completed at least 120 credits on the first year of a cognate degree may be admitted. However, if a student completed less than 120 credits, the admission criteria on the NSC or equivalent apply. 


OQSF qualifications:


Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5. An USAf Exemption Certificate is required  -  the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.